business personality
When it comes to your client facing areas in your office, you will want to create an interior that projects your brand’s personality and message. To not do this you will be missing out on an important marketing opportunity and it could negatively affect your brand.
Read MorePurple or violet is a combination of the power, energy and strength of red with the integrity and truth of blue. Psychologically purple presents luxury and quality. However, use the wrong tone of purple and it’s the colour that can make a brand look cheap and tacky quicker than any other colour.
Read MoreI had the absolute pleasure of attending the 4th annual Women Unlimited Conference on Friday, held at the British Library and attended by over 200 business women. This amazing event is the brainchild of Julie Hall, founder of Women Unlimited.
Read MoreBrands whose personality projects the qualities of red are outgoing, lively and energetic. They definitely want to get noticed!
Read MoreThe Ed Roberts Campus in Berkeley, California is the first structure of its kind in US. A non-profit community centre for the independent living & disabled rights movement. The designer’s brief was to create an “eye-catching, functional ramp structure … while avoiding an “institutional” appearance”.
Read MoreFollowing this month’s theme of Pantone’s colour of the year, I thought I’d look at how orange can be used in the business environment. So whether it’s your branding colour or not, there are still ways to incorporate orange into the workplace or your home office.
Read More“People make a subconscious judgement about a person, environment or product within 90 seconds of viewing it. Between 62% and 90% of that assessment is based on colour alone” – The CCICOLOR-Institute Beyond the Words, why colour is important We are constantly processing information, looking for meaning to what we see. Before we had the…
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