colour psychology… the meaning of purple
Historically, purple or violet was only available to royalty and the very wealthy because it was so expensive to make. Psychologically purple communicates spiritual reflection and connection.
Purple or violet is a combination of the power, energy and strength of red with the integrity and truth of blue.
To make the colour purple it took 12,000 murex marine snails to make just one gram of dye! Given it was so expensive to create purple was associated with royalty as they were the only ones who could afford it. Legend has it the King of Phoenix declared purple to be the royal colour and by being the only ones allowed to wear it, purple became a symbol of royalty. It also made them easily identifiable.
It has since been associated with wealth, luxury and those of high office such as in the church or the very wealthy. In the early 1900’s purple was produced synthetically making it available to everyone and in many varying tones.
positive psychological qualities of purple
Purple relates to the higher self, truth and inner contemplation. We associate it with spiritual awareness and inner reflection. A colour for quiet contemplation.
negative psychological qualities of purple
Too much purple or surrounding yourself with the wrong tone in combination with other colours and you could find yourself becoming too introspective – spending a lot of time ‘navel gazing’. It would be easy to lose touch with reality. Using the wrong tone can communicate cheap and nasty, faster than any other colour.
Do you have a favourite purple? How does purple make you feel?
If you found this blog post interesting, you may also be interested in other blog posts relating to the psychology of colour.