colour symbolism

in the news… Tesco ditches its own branding colours

Not something you see every day, a major brand taking the decision to remove their own branding colours from their own products. The Guardian reported Tesco ‘has ditched its blue-and-white striped Value label in favour of a new softer brand’ as a way of trying to ‘relieve consumers of the embarrassment of buying the cheapest…

business branding colour … meaning of purple

Purple or violet is a combination of the power, energy and strength of red with the integrity and truth of blue. Psychologically purple presents luxury and quality. However, use the wrong tone of purple and it’s the colour that can make a brand look cheap and tacky quicker than any other colour.

personal branding colours…. what are you saying when you wear purple

If one colour oozes opulence, decadence and luxury it has to be purple. No surprise it was favoured by early royalty. Given they saw themselves as God’s representatives on earth, purple communicates, on a psychological level, a connection with the higher spiritual self.

colour psychology… the meaning of purple

Historically, purple or violet was only available to royalty and the very wealthy because it was so expensive to make. Psychologically purple communicates spiritual reflection and connection.

colour events london…blue alchemy, stories of indigo

Following the successful meeting BLUE – the World’s Favourite Colour, the Colour Group GB is hosting a soiree with a special screening of the new feature length film by Mary Lance. Blue Alchemy: Stories of Indigo is a feature-length documentary about indigo, a blue dye that has captured the human imagination for millennia.

valentine’s day… what is the colour of love?

Red has come to symbolise ‘I love you’ and this is nowhere more evident than on Valentine’s Day. Traditionally, it is the man who will give a gift for the one they love, admire… desire. Given red is the colour of masculine energy, it’s no surprise red is the most popular choice of colour.

one day, two great events: blue, the world’s favourite colour & why denim never fades

Is blue your favourite colour? Well you’re not alone if it is. It just happens to be the world’s favourite colour! And a good friend of mine and fellow Colour Group GB member, Janet Best, is putting on a fabulous all day event all about the colour blue. The morning session will be on the…