colour branding

7 ways I use Colour & Design Psychology in my consulting

I’m always asked by designers and creatives how they can practically use colour & design psychology in their work. This question often comes because they design intuitively but they notice they can get a bit stuck when their client asks them to explain their decisions or how they have come up with their designs. They…

Is this really the world’s ugliest colour?

Back in 2016 Opaque Couche, otherwise known as Pantone 448 C, won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy. Think brand colours have no influence? The Australian government had put a ban in place preventing companies from…

Find your Colour & Design Psychology Consultant

Over the past few years, Applied Colour & Design Psychology has become a sought-after specialism in the creative and design world. As more industries recognise the need for human-centred and nature-led design, the role of colour is evolving beyond aesthetics to become a crucial tool in shaping experiences, emotions, and behaviours. Professionals are realising there…

valentine day going beyond red karen haller

Valentine’s Day: Going Beyond Red

Every year, an estimated 250 million roses are grown worldwide for Valentine’s Day. A staggering number that demonstrates just how significant this tradition has become. Unsurprisingly, red dominates, accounting for around 83% of those roses sold. But what does this mean beyond tradition? The overwhelming preference for red isn’t just about tradition, it reveals a…

foundation of colour summit karen haller

You’re invited to The Power of Colour Summit

Red is a colour we all react to, sometimes without even realising it. It can ignite passion, boost confidence, or signal danger. But have you ever wondered why? At the Foundation of Colours online Summit this March, I’ll be exploring exactly that in my talk: “The Power of Red: Discover Your Relationship with the Boldest…

it’s a wrap… colourful gift wrapping this Christmas

If you’re buying gifts for your clients and find yourself in a red and green wrapping paper rut… then great news, the choice of colours and design styles this year are endless. And… it’s actually a really great way to wrap up the year with one last flourish of brand awareness…

Why you can’t learn colour psychology off the internet

I was recently interviewed on a podcast aimed at interior designers and the host said that she uses colour psychology in her design business. I was curious where she got her information from. And when I asked, she said, “I just google colour psychology”. This isn’t the first time I’ve heard this and it’s a…

Why Twitter’s rebrand has alienated the market

If you haven’t seen it yet Elon Musk has rebranded Twitter, and the market isn’t happy about it. It’s not unusual for companies to do a rebrand or a brand refresh after a change of ownership and they want to put their stamp on the brand, they feel they have an outdated identity or they…