pink
Every year, Colour of the Year announcements land with a lot of expectation. Companies and forecasters position their chosen colours as reflections of the moment we are living in, often tying them to culture, everyday life, wellbeing, or broader societal shifts. For 2026, those narratives feel particularly expansive, with colour being asked to carry meaning,…
Every year, an estimated 250 million roses are grown worldwide for Valentine’s Day. A staggering number that demonstrates just how significant this tradition has become. Unsurprisingly, red dominates, accounting for around 83% of those roses sold. But what does this mean beyond tradition? The overwhelming preference for red isn’t just about tradition, it reveals a…
It’s the beginning of the Colour of the Year season and Dulux UK is always one of the first ones out of the gate. I have to be honest here and say that I don’t follow trends but I am fascinated by how trends originate and the psychology behind our reactions and responses to them.…
Pantone have released their Colour of the year for 2023. It’s called Viva Magenta but more about that colour name later. In their official release they begin by welcoming us to the Magentaverse (yes, their play on the Metaverse.) And then they go onto say… “Viva Magenta 18-1750 vibrates with vim and vigour. It is…
“Why do I have to dress in green and blue and grey, when I love red and pink and purple?” These are the words from 9 year old Ace, son of UK TV presenter Emma Willis. Emma admits on national TV she was ‘overwhelmed’ by the reaction to her son wearing pink – ‘He’s just…
Over the past decade or two there’s been quite a lot of pink bashing. There are even pink trashing websites. I’ve always champion pink because I’ve felt it got an undeservedly bad rap. When journalists would call up and ask for my opinion and I’d say I’m pro pink, they would thank me for my…
Pink is having its moment in the fashion spotlight this season. From palest rose to deep magenta: pink is everywhere we look this spring. I’ve been working with Pink Lady® apples and what a year for pink it’s been so far!
As a colour psychology specialist, one of the things I love to do is to observe the impact that colour choices have on our behaviour both as individuals but also as a society. When you become aware that colour has this kind of impact, you’ll become even more aware of the colours you choose to…
At the beginning of every year we find ourselves awash with countless colour trend predictions, forecasts and colour of the year. This year was no exception, but there was one unusual thing that caught everyone by surprise – for the first time one company announced dual colours of the year.
The pink and blue debate is back in the media today with the Daily Telegraph, Daily Mail and The Times picking up on the story. I’m sure Jenny Willott, the UK Consumer Affairs minister sees it not just about the colour. There are actually two things going on here. Toy (object) + colour = gender stereotyping.