colour symbolism

personal branding colours…. what are you saying when you wear purple

If one colour oozes opulence, decadence and luxury it has to be purple.   No surprise it was favoured by early royalty. Given they saw themselves as God’s representatives on earth, purple communicates, on a psychological level, a connection with the higher spiritual self.

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colour psychology… the meaning of purple

Historically, purple or violet was only available to royalty and the very wealthy because it was so expensive to make. Psychologically  purple communicates spiritual reflection and connection.

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personal branding colours… how to stand out at this year’s work christmas party

It’s that time of year. You’ve received your invitation to your work Christmas party.  You’re all excited… but have you given any thought to what colour are you going to wear?

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personal colours – is black slimming…?

In Western society, designers, media and retailers often state black is slimming, yet they don’t explain what they base this on… This got me thinking about the properties of black in relation to this commonly held belief.

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colour branding – how choosing the wrong cultural colour can cost you sales

Given the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?

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colour & design surgery…do world events influence color trends?

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “Do world events influence color trends?” – reader, Ke Robinson.

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colour & design surgery…how does culture influence colour?

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “How is colour understood differently in different cultures?” – reader, Melissa Lessi.

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colour symbolism… gold

When HRH Queen Elizabeth II attended the wedding of her grandson, Prince William to Catherine Middleton, she wore striking gold. Was she expressing how she felt, purely symbolic or just sheer coincidence?

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the importance of colour in branding – why louboutin is seeing red

Do you recognise these shoes and its maker? The one and only Christian Louboutin.  The red sole has become so synonymous with the Christian Louboutin brand that you only have to see a flash of red to know it is the much coveted Louboutin. That’s the power of colour in a brand.  No logo, no…

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the colours of africa

Over Christmas I had the opportunity to travel to The Gambia, West Africa, leaving the snow behind to bathe in the beautiful sunshine.

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