colour symbolism
Not something you see every day, a major brand taking the decision to remove their own branding colours from their own products. The Guardian reported Tesco ‘has ditched its blue-and-white striped Value label in favour of a new softer brand’ as a way of trying to ‘relieve consumers of the embarrassment of buying the cheapest…
Purple or violet is a combination of the power, energy and strength of red with the integrity and truth of blue. Psychologically purple presents luxury and quality. However, use the wrong tone of purple and it’s the colour that can make a brand look cheap and tacky quicker than any other colour.
If one colour oozes opulence, decadence and luxury it has to be purple. No surprise it was favoured by early royalty. Given they saw themselves as God’s representatives on earth, purple communicates, on a psychological level, a connection with the higher spiritual self.
Historically, purple or violet was only available to royalty and the very wealthy because it was so expensive to make. Psychologically purple communicates spiritual reflection and connection.
In Western society, designers, media and retailers often state black is slimming, yet they don’t explain what they base this on… This got me thinking about the properties of black in relation to this commonly held belief.
Given the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?
This is part of the colour & design surgery series, answering questions from clients and readers. Question: “Do world events influence color trends?” – reader, Ke Robinson.
This is part of the colour & design surgery series, answering questions from clients and readers. Question: “How is colour understood differently in different cultures?” – reader, Melissa Lessi.
When HRH Queen Elizabeth II attended the wedding of her grandson, Prince William to Catherine Middleton, she wore striking gold. Was she expressing how she felt, purely symbolic or just sheer coincidence?
Do you recognise these shoes and its maker? The one and only Christian Louboutin. The red sole has become so synonymous with the Christian Louboutin brand that you only have to see a flash of red to know it is the much coveted Louboutin. That’s the power of colour in a brand. No logo, no…