in the news… dulux campaign ‘own a colour’

Karen Haller 01
Karen Haller

Dulux - Own a colour campaign. This opens a new browser window.

We all have a favourite colour, a colour that makes our heart sing! Well here’s your chance to own and name your favourite colour and help support Unicef, a very worthy cause. All for as little as a £1.

Dulux has once again excelled when it comes to adding colour to people’s lives.  Last year they introduced their Let’s Colour campaign which I was thrilled to be a part of.

what’s it all about
Now they have joined forces with Unicef to raise money to help protecting children in 190 countries to their right to be educated, healthy and protected, amongst a myriad of positive life changing services.

let the fun begin
So, all you need to do is choose your favourite colour.  There’s plenty to go around, given there 16.7 million colours!  The fun part is you get to name your colour. Here’s how to get started.

Dulux - Own a colour campaign. Name your colour. This opens a new browser window.

I have so many favourite colours it was a task which one to pick. This is the colour I bought. I called it 'Consciousness'.


Dulux - Own a colour campaign. Infographic money raised. This opens a new browser window.

Great infographic as at 4th October showing how much money has been raised to date and which colours are favoured by which country. Interesting that UK favours red whereas I'm aligned with Australia, interesting given I live in the UK yet raised in Australia.


Dulux - Own a colour campaign. Infographic demographic. This opens a new browser window.

Infographic showing as at 4th October colours favoured by men and women, and which colours were trending.


Own a Colour harnesses the power of colour – your contribution WILL have a positive impact on saving lives of children.


What colour have you bought?

All images: OwnAColour campaign.

Share the knowledge


  1. Amanda on October 5, 2011 at 10:53 am

    This is a brilliant idea for a fund raising campaign. I could have spent a whole day just looking at the colours. I chose a bright, fresh tranquil blue and called it St Ives.

    • admin on October 5, 2011 at 11:58 am

      Hi Amanda,

      I know exactly what you mean, just couldn’t decide. Think I’ll be buying many colours 😉
      What a fun way to highlight such a worthy cause. Love the name of your colour. Makes me want to dive in.

  2. Tamsin Fox-Davies on October 5, 2011 at 3:50 pm

    This is a great post – thanks for highlighting it, Karen.

    I’m going to reblog this now! 🙂

  3. Felicity Lerouge on October 17, 2011 at 8:07 pm

    What a brilliant cause – and a fun, innovative way of campaigning to raise funds. I have just bought a shade of purple that represents powerful femininity and called it (unsurprisingly) Phenomenal. Thanks for sharing this Karen. I am going to repost it on my walls.

    • admin on October 21, 2011 at 4:51 pm

      Dulux have really excelled themselves with this campaign! You picked a great colour!

  4. Jitender Gyani on October 20, 2011 at 5:53 am

    Hi all,

    Great Initiative by Dulux. Brilliant idea for fundraising money towards UNICEF. I recommend all to Own a colour and make a little child’s dream come true. Also have a look on the page to know more guys

    • admin on October 21, 2011 at 4:52 pm

      It certainly is a great initiative. A fun way to engage the public to donate to a very worthy cause.

  5. Keren Lerner on October 27, 2011 at 4:26 pm

    Another great post Karen! I bought a colour a couple of weeks ago. It’s called “Top Left Design” –!

    • admin on October 28, 2011 at 10:06 am

      Hi Keren,

      Great to see you bought a colour helping Unicef. And it’s one of your brand colours!

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