Chinese New Year… the significance of red

Karen Haller 01
Karen Haller

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It’s Chinese New Year and red is all around us! Also known as the Spring Festival, it’s one of the largest celebratory events for the Chinese community. Red (紅 hóng) is not only the cultural colour of the Chinese people, it’s also their primary celebratory colour.

In China, red relates to fire and energy and has come to symbolise vitality, celebration, good fortune, good luck and prosperity.

During Chinese Lunar New Year, you’ll see gifts given in small, red envelopes called ‘hong bao’ and Chinese homes are decorated with bright red banners to bring good luck.

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Chinese Colour Symbolism | Red | Giving of red envelope (Hóng Bāo) containing cash is a Chinese New Year tradition symbolising fortune & luck for the coming new year.


What is colour symbolism (colour in culture)?
Colours are understood differently in different cultures because of the meaning those colours have within that culture. Sometimes these have gained symbolic significance over many generations, if not hundreds of years. Often the original reason may no longer be known, slipping into folklore.

Giving meaning or association to a colour is our human way of seeking meaning within our environment, usually formed out of religious beliefs or from nature.

Colour symbolism is very different to and not to be confused with colour psychology.

What do you associate with the colour red?


Wishing you a prosperous 2014!


Dispelling the confusion about colour symbolism
Ask a Chinese
Taipei city daily

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