Each of the three Lifestyle TVs had been given a colour, so my first step was to colour match them perfectly to create the first three paint colours, and then take inspiration for what paint colours would be a perfect complement. 

I also took inspiration from each of the influencers who were promoting the TVs and using colour psychology I came up with colours that reflected their personality, harmonised with the TV frames and created a perfect interior colour complement. 

I had a very tight window of 2-3 days to create the paint colours so I chose Francesca's Paints and together we created the six colours in an afternoon. I worked closely with her to ensure I had the perfect colour match. And I also chose her paints because she uses only natural pigments, which look beautiful on the walls, don't smell and are environmentally friendly too.

These colours were then used in the room sets for each influencer and their Samsung Lifestyle TV. 

The three complementary colours I created and named were inspired by  the personalities of the influencers involved.

For award winning interiors writer & podcast host Kate Watson-Smyth has a love for art, collectables and the colour green, I created Restful Pine (forest green): A peaceful and restorative green to promote feelings of safety and harmony to complement THE FRAME TV bezel's warm beige. 

For musician and interior stylist Whinnie Williams who has a passion for all things retro chic, I created Champagne Bliss (beige pink): A soft tone that provides a gentle energy to soothe and relax the body to complement THE SERIF TV bezel's cool Cotton Blue.

For celebrated creative Yinka Llori who's artwork is vibrant and full of life, I created Bright Spark (bright yellow) : A cool yellow with a lively, can-do attitude. Full of optimism and youthful energy and to complement THE SERO TV bezel's cool navy blue.