branding colour – how paint companies personalities shines through their paint colour names

Paint companies are all about selling colour.  So how do they make sure their colours attract the right customer target market and ultimately make those all important sales.

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3 interior online diy tools you can’t be without

How many times have you decided to do some decorating but realised you weren’t sure how to calculate the quantity needed. Here are some handy tools to help take the guess work out of how much paint, wallpaper or tiles you need for your DIY projects.

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colour & design surgery…how are paint colour names chosen?

This is part of the colour & design surgery series, answering questions from clients and readers. This month is slightly different as I’ve had a burning question myself … Have you noticed over the years how paint names have been getting more emotive, fanciful and sometimes just plain silly…?  I was really curious how paint…

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