colour science
Colour is an integral part of every business and every product and is often the most important part of a design, so understanding how to apply colour effectively is critical to business success and our own performance and well-being.
This month I’m looking at how the colour green is used by major brands to attract their ideal customers and get them into the ‘buying mood’.
I often get asked what is colour psychology exactly. There is definitely a lot of confusion out there with colour association and colour symbolism often being mistaken for colour psychology. So I thought I would explain the differences to clear up any confusion.
Following the successful meeting BLUE – the World’s Favourite Colour, the Colour Group GB is hosting a soiree with a special screening of the new feature length film by Mary Lance. Blue Alchemy: Stories of Indigo is a feature-length documentary about indigo, a blue dye that has captured the human imagination for millennia.
If you have ever wanted to learn more about colour, then this is an event not to be missed. You will hear from four world leading speakers, experts in their field of colour. And it’s for free!
When it comes to animals being able to change colour, seemingly at will, I just had to know more… what I’ve learnt is just amazing. A friend of mine, Akil Gordon-Beckford just happens to be one of the leading UK Aquarium designers. What he doesn’t know about seahorses isn’t worth knowing. Here’s the abridged version…
I love hearing about colour research projects so when I was told about this multi-lingual colour naming experiment I just had to check it out. So why not get involved and participate in their online experiment!
The Colour Group UK is an interdisciplinary society of scientists and colour professionals concerned with the measurement, reproduction and perception of colour. The group’s primary objective is to encourage the study of colour and to promote the education of the public on colour.
In the third of my colour in nature series, I look at how nature creates a rainbow and its many colours.
Each month I search out inspiring colour and design events, exhibitions and tradeshows from the UK and around the world. August is a somewhat quiet month, but the exhibitions on offer are no less fascinating.