black
When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity…
A friend of mine, Justyna Sowa, is having her first solo art exhibition titled “Religious Milk”. I noticed that her work, not only having a religious theme but each piece was in black and white. This got me thinking about the symbolic significance of the colours in relation to her theme.
In Western society, designers, media and retailers often state black is slimming, yet they don’t explain what they base this on… This got me thinking about the properties of black in relation to this commonly held belief.
Given the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?
This is part of the colour & design surgery series, answering questions from clients and readers. Question: “How is colour understood differently in different cultures?” – reader, Melissa Lessi.
In the second of my colour in nature series, I look at why desert sands can vary so much in colour; from white, yellow, red to black.
This is part of the colour & design surgery series, answering questions from clients and readers. Question: “I love this season’s fashion trend of colour blocking but am a little reluctant to wear it for business meetings as I want to be taken seriously and the colours are so bright! Do you have any tips…
Following on from the business branding article I wrote about Louboutin seeing red over YSL, I thought I would look at his black shoes with the signature red soles and the feeling that combination of colours evokes in men and women. Christian Louboutin comments “The shiny red colour has no function other than to identify…
Over Christmas I had the opportunity to travel to The Gambia, West Africa, leaving the snow behind to bathe in the beautiful sunshine.
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