personal colour association
Have you ever searched online for information about colour psychology, only to be met with a flood of conflicting articles, infographics, and books? Over the years, almost anything to do with colour has been bundled under the label of colour psychology. No surprise then that one of the most common questions I’m asked is, “What…
As an industry colour specialist, I’m often asked to share my thoughts on business branding, product colours and the multi-sensory experience. Recently, I was approached by fragrance company, Escentric Molecules, to comment on their recently updated brand packaging and to explore the idea – can we smell colour? If you’re not familiar with Escentric Molecules,…