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personal branding colours… how to stand out at this year’s work christmas party

It’s that time of year. You’ve received your invitation to your work Christmas party.  You’re all excited… but have you given any thought to what colour are you going to wear?

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colour branding – how choosing the wrong cultural colour can cost you sales

Given the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?

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colour & design surgery…how does culture influence colour?

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “How is colour understood differently in different cultures?” – reader, Melissa Lessi.

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colour branding – australia’s proposed brand colour ban for cigarette giants

Australia’s health minister Nicola Roxon has unveiled the world’s toughest anti-tobacco bill which prevents companies from displaying their distinctive brand colours, along with their design and logo on cigarette packets with the aim to discourage the young from smoking.

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colour & design surgery…how can I wear this season’s colour blocking trend & still look professional?

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “I love this season’s fashion trend of colour blocking but am a little reluctant to wear it for business meetings as I want to be taken seriously and the colours are so bright! Do you have any tips…

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colour & design surgery – how your desktop screen colour can improve your mood

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “I run a website design company. What colours should we have our desktop pictures set to when we want to feel energised, calm, brave and balanced?” – Keren Lerner, Top Left Design

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healthy home – breathing life into your home with plants

With all this glorious sunny weather there’s no easier way to bring the outdoors in than with plants.  Creating your very own natural wonderland indoors… and they aren’t just beautiful to look at, they are good for our health too.

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branding – why red & yellow is used by the fast food industry

When you think of red & yellow do any brands come to mind?… I’m guessing you thought of a fast food brand. That is because they predominantly used red and yellow? This isn’t by accident.  The feelings, the mood this combination of colours emits is perfect for their target market.

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the colours of africa

Over Christmas I had the opportunity to travel to The Gambia, West Africa, leaving the snow behind to bathe in the beautiful sunshine.

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