PROFESSIONAL COURSES
Introduction to Colour Psychology
Delve Deeper into the
foundations of Colour Psychology
Picture this, I'm at college, sitting at the table one evening surrounded by piles of teal blue felt, luscious chocolate brown ribbons and feathers. I was nearing the completion of my Advanced Millinery course and making one of my final hats. To get the creative juices flowing I started fiddling with the various materials and suddenly realised “gosh it's not making hats that's exciting me, it's the colours!”
It was an epiphany moment and one that took my life in a totally new direction.
From that moment I wanted, no needed, to learn everything I could about colour and why even the exposure to those colours on my table sparked such a strong emotional reaction.
My initial excitement quickly turned to frustration as I discovered that while I loved studying traditional colour theory it didn't go far enough. In fact, what was available only scratched the surface.
There had to be more to colour than just the colour wheel, right?
That was 20 years ago.
This led me on a different path where I had to be proactive and seek out specialists from around the world to further my colour knowledge which is how I finally was introduced to the field of Applied Colour Psychology.
Between then and now I've taken a broad and varied look at how we use colour in our worlds and the effects it has on how we feel and behave. I researched, studied and worked in both creative and scientific realms such as interior design and child psychology which has led me to where I am today.
An leading expert in Applied Colour Psychology offering design professionals, like you, the opportunity to tap into my unique background and experience.
I have built a career in a specialist area that many designers never knew existed. But that is rapidly changing as I've been proving over and over again working internationally with clients such as Dulux, Dove, B&Q, BASF, Unilever and Farrow & Ball.
There is no one else doing quite what I do.
I realise that's a big claim. There are others who take a therapeutic or even a spiritual approach to colour but my approach is different.
The work I do is practical, grounded and probably most importantly is backed by scientific theory and study. My approach to teaching and mentoring colour is also highly structured which means the designers and businesses I work with are able to implement the emotional power of colour to elicit specific results – real world results.
That's my story, what's your colour story going to be?
Would delving deeper into the world of colour enhance your results?
Are you already sensing there are more possibilities and opportunities to explore?
Where do you go from here?
It's one of my signature offerings that is structured to be affordable and easily fits within your schedule.
You will discover how easy it is to start using colour psychology and how offering this additional service to your clients can help you become a leader in your field.
Are you a designer working with: interiors, textiles, product design, branding, graphic design, architecture, retail or healthcare?
Are you curious about colour psychology?
Want to upskill on your current colour knowledge?
Do you want to communicate confidently with clients about colour?
Up till now haven't had the time or the finance to invest in a full course?
Do you aspire to be a leader in your industry?
Are you tired of your clients saying no to whatever you show them and not understanding why?
If you're like most creative people you have an intuitive feel for colour. Yet, there will be times when a colour palette, a scheme, the personality of the brand just isn't doesn't seem to come together and you don't know why.
This course will help you to start...
Having more meaningful discussions around colour choices and decisions instead of endless subjective debates
Using logical, scientifically based, rationale to back up your colour decisions
Understanding some of the ways that a brand can send mix messages through colour in their marketing, interiors and products
Analysing your clients’ colour choices and the meaning behind their preferences
Making informed decisions on whether a current colour trend is right for you, your business or your client.
This course isn't for you if you are
Expecting instant results without putting the effort in
Looking for some quick fix
Looking for a cookie cutter solution
If you aren't open to learning something new
A consumer as this course is for design industry professionals only
Looking for a course on healing or spirituality such as (but not limited to) colour therapy, colour healing, chroma therapy, feng shui, chakras or vastu.
This isn't your run-of-the-mill "green means..." and "yellow means..." programme. While it is an introduction, there is a lot of detail that I'll be sharing about colour not taught in any traditional colour course. As with any programme course I can give you the information, exercises, activities on how you can apply it to your design work – but only you can actually do it.
VIDEO 1
Welcome and Introduction
This foundational video welcomes you to explore the amazing world of colour psychology and discover how it affects us every moment of our lives. Begin to understand how to incorporate this knowledge into your work to offer clients a specialist and holistic service.
VIDEO 2
What’s Your Favourite Colour?
Why do we have colours we favour or reject? What do they really say about you (or your clients)? Delve deep into how we choose and connect to colour. Explore the most FAQ’s by clients on their fears and resistance and how you can help expand their colour choices.
VIDEO 3
Clearing up the colour confusion
Clear the confusion between colour psychology, colour symbolism and colour preference. Further uncover your clients' fears and resistance and learn what to do if they insist on using a colour that doesn't work with the scheme they have asked you to create.
VIDEO 4
The evolution of colour psychology
Colour psychology is not new. It’s been evolving for thousands of years. Learn about the early pioneers and how their knowledge and discoveries have developed into where we are today.
VIDEO 5
Psychological primaries
Discover the psychological primaries and how they directly affect behaviour. This video prepares you for understanding the psychological meanings of the 11 main colours as detailed in videos 6 and 7.
VIDEO 6
Psychology of the 11main colours - Part 1
Red – Pink – Blue – Yellow – Purple
This video explores the archetype psychological traits of these first 5 colours. You'll look at meaning and most importantly, context.
VIDEO 7
Psychology of the 11main colours - Part 2
Orange – Brown – Green – Grey – White – Black
This video explores the archetype psychological traits of these final 6 colours and context.
Also discover why there's no such thing as a neutral colour and why the trend for 'pops of colour' may well be plastering over, or even exaggerating an underlying problem.
VIDEO 8
Connecting your client to colour (bonus video)
If you've ever had a client resist certain colours or schemes, even if you've followed their brief, this video takes you through the client process of using colour psychology so you can speak the same colour language. It’s a resource to dip into when preparing a consultation.
VIDEO 9
Putting it into practise
Studies have shown that review is key to learning and so in this video I’ve given you the key. This video summarises everything you have learnt so far. And it shows you how to start putting what you have learnt into practice.
The complete Introduction to Colour Psychology online course with workbook
Bonus #1: Connecting Your Client to Colour - especially designed for those clients who are scared of colour, worried about getting it wrong or who reject every colour suggestion you make!
Bonus #2: Access to the Facebook group to ask me any question relating to the course
Bonus #3: Lifetime Access and Updates
Bonus #4: You get a 30 minute 1-1 call with me to ask any questions relating to the course.
Frequently Asked Questions
This course is online and you can start straight away.
The great thing about this course is that you can do it in your own time, at your own pace to fit in with your work and your lifestyle.
There is a dedicated private FB group for you to ask your questions and I’m in there most days to answer them for you and support you.
No it doesn't. Colour psychology is different to colour therapy, colour healing, chroma therapy, feng shui, chakras, vastu or any other healing or spiritual modality. Colour psychology complements any of these to deepen how you use colour for your clients.
Yes you will and you’ll also get access to any course updates too!
If you complete the entire course within 14 days of purchase, apply it to your design work and daily life, yet still feel it hasn't made a positive impact on your clients or how you view colour, no problem. Just drop me an email to [email protected] showing me what you’ve done so that I can improve the course in future.
No, unfortunately there are no subtitles in any language. The course is available in English only.
After you have purchased your course, on the Thank you page, you'll see there is a link to book your call with me.
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