Introduction to Colour Psychology
Are you a designer working with: interiors, textiles, product design, branding, graphic design, architecture, retail or healthcare?
Are you curious about colour psychology?
Want to upskill on your current colour knowledge?
Do you want to communicate confidently with clients about colour?
Up till now haven't had the time or the finance to invest in a full course?
Do you aspire to be a leader in your industry?
Are you tired of your clients saying no to whatever you show them and not understanding why?
If you're like most creative people you have an intuitive feel for colour. Yet, there will be times when a colour palette, a scheme, the personality of the brand just isn't doesn't seem to come together and you don't know why.
This course will help you to start...
Having more meaningful discussions around colour choices and decisions instead of endless subjective debates
Using logical, scientifically based, rationale to back up your colour decisions
Understanding some of the ways that a brand can send mix messages through colour in their marketing, interiors and products
Analysing your clients’ colour choices and the meaning behind their preferences
Making informed decisions on whether a current colour trend is right for you, your business or your client.
This course isn't for you if you are
Expecting instant results without putting the effort in.
Looking for some quick fix
Looking for a cookie cutter solution
If you have a know it all attitude. Learning something new works best with an open mind.
This isn't your run-of-the-mill "green means..." and "yellow means..." programme. While it is an introduction, there is a lot of detail that I'll be sharing about colour not taught in any traditional colour course. As with any programme course I can give you the information, exercises, activities on how you can apply it to your design work – but only you can actually do it.
Welcome and Introduction
This foundational video welcomes you to explore the amazing world of colour psychology and discover how it affects us every moment of our lives. Begin to understand how to incorporate this knowledge into your work to offer clients a specialist and holistic service.
What’s Your Favourite Colour?
Why do we have colours we favour or reject? What do they really say about you (or your clients)? Delve deep into how we choose and connect to colour. Explore the most FAQ’s by clients on their fears and resistance and how you can help expand their colour choices.
Clearing up the colour confusion
Clear the confusion between colour psychology, colour symbolism and colour preference. Further uncover your clients' fears and resistance and learn what to do if they insist on using a colour that doesn't work with the scheme they have asked you to create.
The evolution of colour psychology
Colour psychology is not new. It’s been evolving for thousands of years. Learn about the early pioneers and how their knowledge and discoveries have developed into where we are today.
Discover the psychological primaries and how they directly affect behaviour. This video prepares you for understanding the psychological meanings of the 11 main colours as detailed in videos 6 and 7.
Psychology of the 11main colours - Part 1
Red – Pink – Blue – Yellow – Purple
This video explores the archetype psychological traits of these first 5 colours. You'll look at meaning and most importantly, context.
Psychology of the 11main colours - Part 2
Orange – Brown – Green – Grey – White – Black
This video explores the archetype psychological traits of these final 6 colours and context.
Also discover why there's no such thing as a neutral colour and why the trend for 'pops of colour' may well be plastering over, or even exaggerating an underlying problem.
Connecting your client to colour (bonus video)
If you've ever had a client resist certain colours or schemes, even if you've followed their brief, this video takes you through the client process of using colour psychology so you can speak the same colour language. It’s a resource to dip into when preparing a consultation.
Putting it into practise
Studies have shown that review is key to learning and so in this video I’ve given you the key. This video summarises everything you have learnt so far. And it shows you how to start putting what you have learnt into practice.
The full Introduction to Colour Psychology online course
Bonus #1: Connecting Your Client to Colour - especially designed for those clients who are scared of colour, worried about getting it wrong or who reject every colour suggestion you make!
Bonus #2: Live group call to get your questions answered by me in person
Bonus #3: Access to the Facebook group to ask me any question relating to the course. If you can't make the live call, I'll answer your question and send you the recording
Bonus #4: Lifetime Access and Updates