Delving into Colour Trends
Are you in the design industry?
Do you love the anticipation of finding out what the Colour of the Year will be, or the latest colour trends?
But find yourself confused on how exactly you’re meant to use them?
Or do you sometimes find they don’t fit your aesthetic style or of a clients and then get stuck with what to do next?
If you're a design professional who uses colour trends and you're not sure how to incorporate them into your design schemes, then my Everything You have Ever Wanted to Know About Colour Trends online course might be just what you've been looking for.
Hi, I'm Karen Haller, Applied Colour & Design Psychology specialist, consultant and teacher, and over the years working with my clients and speaking to other design professionals, I’ve noticed when it comes to colour trends it can felt almost like a big black hole and understanding how to use them can feel a bit like the dark arts.
Everyone would look forward to the new season colours or the Colour of the Year, get excited and then the questions would start:
“Is this colour trend meant for our industry?”
“How am I supposed to use this?”
“I don’t want to use this year’s trend colours. Will that make me look like I’m not current?”
Have you ever asked yourself any of these questions? If so, you’re not alone. I, and so many people I’ve worked with, have as well.
And with more and more companies coming out with their own colour trends, how do we navigate all of the options and not be overwhelmed by all of the choice.
As someone who specialises in colour, I decided I wanted to get under the bonnet and see what really lies behind colour trends and how we use them.
And what I’ve uncovered is all inside my new online course which will demystify the world of colour trends and really surprise you with some of the ways we can use trends in our design work.
What are colour trends, how are they created, and some of the common myths
The psychology behind colour trends and why it has such an impact on our desire to buy
How the trends industry is dealing with the consumer-led ‘trend’ of sustainability
How leading trend forecasters such as Dulux, TrendBible, Colour Marketing Group (CMG) and others come up with their seasonal trend colours and Colour of the Year
How top designers such as textile designer UK Clarissa Hulse and magazine stylist Emma Morton-Turner use (or don’t use) colour trends in their work
Ways to use colour trends in your designs and how to know which one to pick
How to use the psychology of colour to get the most out of colour trends
The Colour Trends Cycle™ which shows the behind-the-scenes machine that gives trends a boost to market
You'll discover the five stages of the Trends Growth Path™ which will help you to track and assess the validity of any given trend in the market
The list above is just the start of what you'll learn inside this course. So if you're tired of feeling overwhelmed or confused about colour trends and you want to learn how to use them to make a difference in your business, then this course is for you.
Thirteen (13) online videos that includes tutorials, interviews and activities
to support you getting under the bonnet of colour trends so you can start implementing what you are learning straight away, including check lists and swipe files.
Insider interviews with colour forecasting trends industry experts
such as Marianne Shillingford, Dulux UK Senior Creative Director; Joanna Feeley, Founder & MD TrendBible, Mary Sholl (formally of M&S, fashion trend forecaster); Jan Agelink, Futurist; Peggy van Allan, President Colour Marketing Group (CMG) and more.
Interviews with leading industry designers & disrupters
on how they use (or don’t use) colour trends: Leading UK magazine interior stylist Emma Morton-Turner, Renowned UK textile designer Clarissa Hulse and paint industry disrupter YesColours.
Putting it into practise
There are exercises to support you to bring what you're learning to life and how you can apply it to your business straight away.
A curated list of additional resources
Dive into my personal selection of articles, podcasts, talks, worldwide industry events and tradeshows, colour and sustainability standards and much more to support you to delve even deeper into the world of colour trends.
Bonus #1
Engaging a Colour Trend Forecaster
If you are looking to engage a colour trends forecaster, I share tips as well as created a PDF with 20 questions to help you find your perfect colour forecaster.
Bonus #2
Ongoing Q&A access
Inside our private Facebook group you'll not only be able to ask me any question relating to the course, you'll also have access to regular updates on colour trends news and industry insights.
Bonus #3
How to be your own trends spotter
How you can become your own colour trend spotter and look for upcoming trends for you and your clients.
Frequently Asked Questions
This course is online, so as soon as you have purchased the course, you'll get access and can start straight away.
The great thing about this course it is self-paced, which means you can do it in your own time, at your own pace to fit in with your work and your lifestyle.
Yes you do. There is a dedicated private FB group for you to ask your questions relating to the course content. I’m in there most days to answer them for you and support you.
There is also a feedback form that you can complete if there is anything you would like to see included in the course.
While we appreciate your interest in wanting to share the course with colleagues and friends, the course is intended for individual enrolment only. This is to ensure a personalised learning experience for each participant and to maintain the integrity of the course content.
By all means, tell your colleagues and friends about the course so that they can enrol individually to benefit from the same valuable resources and content.
You'll have lifetime access to the course (for the lifetime the course is available) and you’ll also get access to any updates too!
This course is for industry design professionals who use colour trends in their business and for their clients.
Due to the digital nature of this product and its immediate access, there are no refunds. You can find out more here in the Terms & Conditions of Sale.
The course is available in English only. It is available with English subtitles as well.
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