Do you love the anticipation of finding out what the Colour of the Year will be, or the latest colour trends?
But find yourself confused on how exactly you’re meant to use them?
Or do you sometimes find they don’t fit your aesthetic style or of a clients and then get stuck with what to do next?
If you're a design professional who uses colour trends and you're not sure how to incorporate them into your design schemes, then my Everything You have Ever Wanted to Know About Colour Trends online course might be just what you've been looking for.
Hi, I'm Karen Haller, Applied Colour & Design Psychology specialist, consultant and teacher, and over the years working with my clients and speaking to other design professionals, I’ve noticed when it comes to colour trends it can felt almost like a big black hole and understanding how to use them can feel a bit like the dark arts.
Everyone would look forward to the new season colours or the Colour of the Year, get excited and then the questions would start:
“Is this colour trend meant for our industry?”
“How am I supposed to use this?”
“I don’t want to use this year’s trend colours. Will that make me look like I’m not current?”
Have you ever asked yourself any of these questions? If so, you’re not alone. I, and so many people I’ve worked with, have as well.
And with more and more companies coming out with their own colour trends, how do we navigate all of the options and not be overwhelmed by all of the choice.
As someone who specialises in colour, I decided I wanted to get under the bonnet and see what really lies behind colour trends and how we use them.
And what I’ve uncovered is all inside my new online course which will demystify the world of colour trends and really surprise you with some of the ways we can use trends in our design work.
Everything You Have Ever Wanted to Know about Colour Trends
This online course has been created specifically for the design industry. I have, on your behalf, investigated the world of colour trends to bring back the answers to all the questions you have ever wanted to know about colour trends.
Answering your questions such as…
What’s the purpose of colour trends? Isn’t it just marketing?
How do we use them? (And why the companies don’t tell us.)
How do we know which trend colours are right for our client or our project?
What do we do if the colour trends doesn’t fit our own design aesthetic?
How do we achieve timeless designs working with trends?
What is the environmental impact of colour trends? Surely this isn’t sustainable?
How to engage a colour trend forecaster and the questions to ask them?
What do we do if our client doesn’t like or won't to use the current trend colours even if we think they are right for them?
This course answers the questions YOU asked
These questions came directly from my design community. They are questions I’ve asked myself and questions my fellow industry designers have asked me many times. And these are important questions.
Because, I’ve seen how overwhelm, confusion and uncertainty around colour trends can negatively impact designers. It can cause they to second guess themselves and their schemes which can result in losing time and potentially losing money.
I completely understand. I’ve had the same experience and that’s one of the reasons why I really wanted to do this investigation on your behalf.
Because I know that when you have clarity around how to use colour trends, you'll be able to use them in a way that creates positive outcomes for you and your clients.
With that clarity and certainty, you can:
Know which colour trends to incorporate into your designs without feeling overwhelmed by the amount of choice
Know how to use colour trends and still have timeless designs
Use colour trends without it looking the same as everyone else’s designs
Know how to use colour trends in a sustainable, ethical way
Know that you have chosen the right colour trend forecaster to work with
Have better conversations with your clients to understand their resistance to colour trends and offer them alternative solutions.
They are a big part of the design industry and they are here to stay.
Imagine if you could know how to use them and squeeze all of the juice out of them to create positive outcomes for your business and for your clients. That’s what this course can support you to start doing.
Here’s what you’re going to discover inside this course…
What are colour trends, how are they created, and demystify some of the common myths
The psychology behind colour trends and what does the future hold for colour trends
How the trends industry is dealing with the consumer-led ‘trend’ of sustainability
Discover how leading trend forecasters such as Dulux, TrendBible, Colour Marketing Group (CMG) and others come up with their seasonal trend colours and Colour of the Year
Discussions with top designers such as textile designer Clarissa Hulse and top UK magazine stylist Emma Morton-Turner how they use (or don’t use) colour trends in their work
Ways to use colour trends in your designs and how to know which one to pick when there is so much choice
How to have conversations with your clients about colour trends
The questions you need to ask when engaging a colour trend forecaster
How you can become your own colour trend forecaster and look for upcoming trends for you and your clients
What to do if you or your client doesn't want to follow the trends
And many more helpful tips and tricks to make the most of colour trends.
If you are tired of feeling overwhelmed or confused about colour trends and you're ready to hear from industry experts exactly how to use them to make a big difference in your business, then this course is for you.
Join the wait list
Everything You Have Ever Wanted to Know About Colour Trends
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How does this course work?
You'll receive lifetime access to the complete online Everything You Have Ever Wanted to Know About Colour Trends course comprising of:
Thirteen (13) online videos that includes tutorials, interviews and activities
to support you getting under the bonnet of colour trends so you can start implementing what you are learning straight away.
Insider interviews with colour forecasting trends industry experts
such as Marianne Shillingford, Dulux UK Senior Creative Director; Joanna Feeley, Founder & MD TrendBible, Mary Sholl (formally of M&S, fashion trend forecaster); Jan Agelink, Futurist; Peggy van Allan, President Colour Marketing Group (CMG) and more.
Interviews with leading industry designers
on how they use (or don’t use) colour trends: Leading UK magazine interior stylist Emma Morton-Turner, Renowned UK textile designer Clarissa Hulse and YesColours!
Putting it into practise
There are activities and exercises to support you to start applying what you learn to your business straight away.
A curated list of additional resources
Dive into my personal selection of articles, podcasts, talks, worldwide industry events and tradeshows, colour and sustainability standards and much more to support you to delve even deeper into the world of colour trends.
Connecting Your Client to Colour
This is especially designed for those clients who are scared of colour, worried about getting it wrong or who reject every colour suggestion you make!
Private Facebook group
You'll have access to the Facebook group to ask me any question relating to the course.
You'll have lifetime access to the course and all the updates.
"I've found Karen to be exceptionally generous with sharing information, sources and further reading material."
- Ashley Aspin, Painter & Decorator, Colour Consultant, England
"Karen is passionate about what she does and shares her knowledge with great generosity. All this with a lot of kindness."
- Joséphine Jubineau, Interior Designer, Belguim
"Karen really knows her stuff and beyond!!! Always there to help and support, sharing her passion for colour in a fun and exciting, practical and tangible way, it is incredibly inspiring."
- Alison Rood, Core skills facilitator, England
Frequently Asked Questions
When can I start the course?
This course is online, so as soon as you have purchased the course, you'll get access and can start straight away.
Do I have to attend live in person?
The great thing about this course it is self-paced, which means you can do it in your own time, at your own pace to fit in with your work and your lifestyle.
Do I get access to you if I have any questions?
Yes you do. There is a dedicated private FB group for you to ask your questions relating to the course content. I’m in there most days to answer them for you and support you.
There is also a feedback form that you can complete if there is anything you would like to see included in the course.
How long do I have access to the course?
You'll have lifetime access to the course and you’ll also get access to any updates too!
What if I realise the course isn’t for me?
This course is for industry design professionals who use colour trends in their business and for their clients.
Due to the digital nature of this product and its immediate access, there are no refunds. You can find out more here in the Terms & Conditions of Sale.
Are there subtitles available in my language?
No, unfortunately there are no subtitles in any language. The course is available in English only.
Join the wait list
Everything You Have Every Wanted to Know About Colour Trends by Karen Haller