PROFESSIONAL COURSES
Advanced Colour & Design
Group Mentoring Programme
Are you a colour & design professional?
Do you make colour recommendations based on standard teachings or sometimes guess work? have you been taught to use your intuition but still have a nagging doubt your colour and design choices may not be right for your client?
Would you like to increase your credibility and confidence by knowing your choices are scientifically based to elicit the behaviours wanted by your clients?
I'd like to introduce you to my Advanced Colour & Design Group Mentoring Programme specialising in Applied Colour & Design Psychology.
There's a whole world of colour knowledge out there so why does it stop at the colour wheel?
If your colour training stopped at the colour wheel and you want to enhance your existing colour knowledge to put you ahead of everyone in your field, this programme is your next big step. The Advanced Colour & Design Group Mentoring Programme takes over where traditional colour training stops. It is also the only course that shows you how to incorporate colour & design psychology into your Biophilic practice.
Who this programme is designed for...
DESIGNED FOR
Branding, product designer and marketing
We buy from brands (and products) when we feel an emotional connection, when we feel aligned to their message and values. The quickest and easiest way to emotionally connect with your ideal customers is through the use of colour as it's colour that creates the all-important initial emotional connection. Are you reflecting your client's authentic brand personality through the colours and design style chosen AND that they are psychologically triggering the right positive buying response or if they even appeal to the targeted audience?
DESIGNED FOR
Architects, Interior designers, Textile designers and Interior Stylists
Do you want to know how to tap into the authentic personality of your client to create a space that truly reflects their personality? To know how to incorporate colour & design psychology to elicit the right emotional behaviours and responses whether for the home, commercial space, the office, hospitals, schools etc. To be able to identify individual colour characteristics to create harmonious colour palettes along with the design style to influence positive feeling and behaviour for positive outcomes.
DESIGNED FOR
Make-up Artists and Personal Stylists
This course gives you additional tools to add to your professional toolkit to help your clients look and feel their glowing, natural best, meaning they will feel confident and at ease expressing their authentic self.
DESIGNED FOR
Students studying colour & design as part of their course
This programme will enhance your current colour training which is traditionally centred on the colour wheel, giving you advance colour techniques and knowledge as well as design knowledge that will prove invaluable to your course work and put you ahead in your industry.
If you've had standard industry training, or even if you have a talented and intuitive eye, the decisions you're making are likely to not be based on the psychological and behavioural advancements made in colour & design theory over recent years. That's no reflection on your skill or success to date because of course you cannot apply what has not been readily available.
Until now.
Are you a designer working with: interiors, textiles, product design, branding, products, packaging, graphic design, architecture, retail, healthcare, fashion, beauty or any industry that uses colour?
Are you curious about colour & design psychology and add this valuable skill to your business 'toolkit'?
Want to upskill on your current colour & design knowledge?
Do you want to communicate confidently with clients about colour beyond the colour wheel?
Up till now haven't had the time or the finance to invest in a full course?
Do you aspire to be a leader in your industry?
Are you tired of your clients saying no to whatever you show them and not understanding why?
Do you want to learn how you can incorporate colour & design psychology as nature intended into your Biophilic and sustainable practice?
If you're like most creative people you have an intuitive feel for colour & design. Yet, there will be times when a colour palette, a design scheme, the personality of the brand just isn't doesn't seem to come together and you don't know why.
This course will help you to start...
Having more meaningful discussions around colour choices and design decisions with your clients instead of endless subjective debates and redesigns
Using logical, scientifically based, rationale to back up your colour and design decisions which then makes colour and design measurable
Using the four seasonal colour personalities and how they inform the colour palette and the design scheme whether that’s for a person, a brand, a product or a space
Being able to put together a harmonious colour palette based on nature with ease. I teach you a completely new system that is a game changer!
Incorporating the six design elements needed to create a truly harmonious scheme in balance with nature
Making informed decisions on whether a current colour trend is right to use for your client, saving you costly mistakes and redesigns
Learning how to use my Nature-led Design Framework to enhance your biophilic and sustainable design principles even further
Moving beyond mood boards to create Behavioural Boards™ to influence the right positive behaviours in any given space or function for positive change and outcomes.
This course isn't for you if you are...
Expecting instant results without putting the effort in
Looking for some quick fix
Looking for a cookie cutter solution
If you aren't open to learning something new
Looking for a course on healing or spirituality such as (but not limited to) colour therapy, colour healing, chroma therapy, feng shui, chakras or vastu.
This isn't your run-of-the-mill "green means..." and "yellow means..." programme. While it is an introduction, there is a lot of detail that I'll be sharing about colour & design not taught in any traditional colour or design course. As with any programme I can share with you the information, exercises, activities on how you can apply it to your design work and support you – but only you can actually do it.
Be at the forefront of your industry
As a colour & design professional, this is an opportunity to be at the forefront of your industry by learning and applying the principles of Applied Colour & Design Psychology while it is still the colour expert's best kept secret. Why wouldn't you want to get the edge on all of the competition that's out there?
Like most creative people you have an intuitive feel for colour, yet there will be times when a colour palette, a scheme, the personality of the brand just isn't coming together and you don't know why. I know, I've been there. But since embracing Applied Colour & Design Psychology both through extensive theoretical study and over a decade of practical application I have never found myself in that situation again.
That's why I now want to share and show you how to...
Combine your innate colour & design intuition with science of Colour & Design Psychology and Colour Physics to create consistent, reproducible results that are measurable
Get consistent results every time, taking the guess work out of choosing colours & design style for your clients
Put an end to all those endless subjective debates on what colours & design style should be used
Provide a clear, logical rationale for your colour & design decisions - based on science and experiential data
If you work in branding, to be able to align the colour message to those of the brand marketing message, interiors, product - stopping the mix messages that brands are often unknowing sending out
Understand why colour combinations can have very specific effects on an individual or a group of people
Analyse your clients colour & design choices and the meaning behind their preferences and how best to guide them
Create Behavioural Boards™ to influence the right positive behaviours in any given space or function for positive change and outcomes.
MODULE 1
What is colour?
We base line colour knowledge so everyone starts from the same starting point looking at what colour is, the role light plays, the importance in understanding colour deficiency, colour terminology and debunking the colour myths that unfortunately are still prevalent in the design industry.
MODULE 2
Introduction to colour psychology
We clear up any confusion there is on what exactly is colour psychology, colour symbolism and colour preference as these are often mislabelled and misused and therefore misunderstood. We look at the psychological properties of the 11 main colours and learn about the psychological primaries and their behavioural effects. We also look at our client's relationship with colour, the impact of 'pops of colour' and why there is no such thing as a neutral colour.
MODULE 3
Colour Personality + Design psychology
We look at the harmonious relationship between tonal colour families, personality types and design style. Rarely are designs one dimensional so we also look at how to seamlessly incorporate the primary and secondary personalities and design styles to create the holistic whole of a brand, interior or product. We also look at the key elements of design psychology and the important role this plays in any design scheme especially for biophilic schemes.
MODULE 4
Colour harmonies
Identifying colour characteristics and tonal variations as nature intended. Properties and characteristics of colour 'families'. And to how to train your eye to recognise the tonal variations of the different colour families. This training is not included in any Biophilic design course and is key for a truly nature-led scheme.
MODULE 5
Introduction to applied colour and design psychology
We'll be bringing together colour physics with colour psychology and how that can evoke consistently reproducible, predictable, psychological responses with measurable results. I'll be sharing with you my Colour & Design Psychology Framework "The Haller Method™" that I have developed over many years from working with clients, companies and designers from many industries around the world. Plus you get to my help putting your colour & design consultation process together.
MODULE 6
Applying colour physics and colour psychology
Learn how to create and use the Behavioural Board™, incorporating the psychological colour wheel, creating specific colour combinations to create behavioural effects. Plus we'll be looking at how to identify and manage the personality power struggle that can arise when making colour & design decisions between two or more people.
Each online tutorial includes support from me in the private Facebook group and in the monthly Q&A call.
That's the summary, here are all of the details. On this six month programme you'll receive:
Six (6) online teaching tutorials (modules) including case studies, exercises and activities
Additional Resources section for each module curated for you with links to books, videos and articles to delve even deeper into the fascinating world of Applied Colour & Design Psychology
And to support your learning you'll receive a comprehensive monthly workbook which includes exercises, activities and case studies to help you embed the learning. It doubles as your quick reference tool too
Access to the private Facebook group where you'll have your questions answered personally by me and where you can also share your thoughts and ideas with other colour & design professionals from around the world
This is supported by a live group Q&A call on the 3rd Wednesday of each month (one per month) which are led and supported by me.
Come to these calls with any questions you have whether to learn how to apply it to your own project, or a tricky customer/client question you have, or situation you're in - you have the help and support from myself and your course members. That's the beauty of this programme you're able to apply it to your own project work, and bring any questions to the Q&A calls.
The Group Q&A call recording which you have access to for life (lifetime of the course) so that you can listen back to whenever you wish
Access to the entire course for life (lifetime of the course) including all the course updates
A Knowledge Review is given at the end of the programme which is designed to determine how well you've understood the basic concepts and principals of Applied Colour & Design Psychology as covered on the programme and to highlight areas you may wish to further review which is discussed on the Knowledge Review call with me.
Featured on the Find A Consultant page upon successful course completion and passing the Knowledge Review.
I really encourage you to join me with the intention to making back your investment in the programme from new client work within the 6 month period - then you have these skills for the lifetime of your business!
Frequently Asked Questions
I take in new students to this course on the 1st of the month (or the first working day of the month).
The great thing about this course is that you can do it in your own time, at your own pace to fit in with your work and your lifestyle. There is a Facebook group and a live monthly Q&A call on Zoom where you get your questions answered by me.
Yes you do. There is a dedicated private FB group for you to ask your questions. I’m in there most days to answer them for you and support you. There is also a live monthly Q&A call on Zoom where I answer your questions.
I recommend to set aside a minimum of 2 hours per week for the course content, exercises, activities etc. However, to really get the most out of this course, is when you apply it into your everyday life and into your working day. This is where the real learning happens.
Yes you will and you’ll also get access to any course updates too!
There is an application process for this course and a follow-on call for you and I to discuss the direction you are looking to take your business and from there we can see if this course is the right fit for you and your business. Once you have started and you feel the course isn't right for you, then all you need to do is let me know and we can look at what the best course of action is.
No, unfortunately there are no subtitles in any language. The course is available in English only.
Yes you do. A Certificate of completion in 'Advanced Colour Methods for Industry Professionals - Stage 1 – Foundation course' is awarded upon successful completion of the programme.
You will be awarded
A Certificate of completion in
'Advanced Colour Methods for Industry Professionals - Stage 1 – Foundation course' upon successful completion of the programme.
How do I apply?
Before either of us can make a decision about whether this truly is the best advancement for you and your business, the next step is to complete a simple questionnaire and then we can look to book in a call to discuss your past, current and future plans for building on your expertise and of course, I'll answer any questions you may have regarding the programme.
So, if you are a colour or design industry professional and want the reassurance and credibility of having the latest theories and practice at your fingertips then...
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