We buy from brands (and products) when we feel an emotional connection, when we feel aligned to their message and values. The quickest and easiest way to emotionally connect with your ideal customers is through the use of colour as it's colour that creates the all-important initial emotional connection. Are you reflecting your client's authentic brand personality through the colours and design style chosen AND that they are psychologically triggering the right positive buying response or if they even appeal to the targeted audience?
Do you want to know how to tap into the authentic personality of your client to create a space that truly reflects their personality? To know how to incorporate colour & design psychology to elicit the right emotional behaviours and responses whether for the home, commercial space, the office, hospitals, schools etc. To be able to identify individual colour characteristics to create harmonious colour palettes along with the design style to influence positive feeling and behaviour for positive outcomes.
This course gives you additional tools to add to your professional toolkit to help your clients look and feel their glowing, natural best, meaning they will feel confident and at ease expressing their authentic self.
This programme will enhance your current colour training which is traditionally centred on the colour wheel, giving you advance colour techniques and knowledge as well as design knowledge that will prove invaluable to your course work and put you ahead in your industry.
If you've had standard industry training, or even if you have a talented and intuitive eye, the decisions you're making are likely to not be based on the psychological and behavioural advancements made in colour & design theory over recent years. That's no reflection on your skill or success to date because of course you cannot apply what has not been readily available.
We base line colour knowledge so everyone starts from the same starting point looking at what colour is, the role light plays, the importance in understanding colour deficiency, colour terminology and debunking the colour myths that unfortunately are still prevalent in the design industry.
We clear up any confusion there is on what exactly is colour psychology, colour symbolism and colour preference as these are often mislabelled and misused and therefore misunderstood. We look at the psychological properties of the 11 main colours and learn about the psychological primaries and their behavioural effects. We also look at our client's relationship with colour, the impact of 'pops of colour' and why there is no such thing as a neutral colour.
We look at the harmonious relationship between tonal colour families, personality types and design style. Rarely are designs one dimensional so we also look at how to seamlessly incorporate the primary and secondary personalities and design styles to create the holistic whole of a brand, interior or product. We also look at the key elements of design psychology and the important role this plays in any design scheme especially for biophilic schemes.
Identifying colour characteristics and tonal variations as nature intended. Properties and characteristics of colour 'families'. And to how to train your eye to recognise the tonal variations of the different colour families. This training is not included in any Biophilic design course and is key for a truly nature-led scheme.
We'll be bringing together colour physics with colour psychology and how that can evoke consistently reproducible, predictable, psychological responses with measurable results. I'll be sharing with you my Colour & Design Psychology Framework "The Haller Method™" that I have developed over many years from working with clients, companies and designers from many industries around the world.
Learn how to create and use the Behavioural Board™, incorporating the psychological colour wheel, creating specific colour combinations to create behavioural effects. Plus we'll be looking at how to identify and manage the personality power struggle that can arise when making colour & design decisions between two or more people.
Each online tutorial includes support from me in the private Facebook group and in the monthly Q&A call.
That's the summary, here are all of the details. On this six month programme you'll receive:
Six (6) online teaching tutorials (modules) including case studies, exercises and activities
Additional Resources section for each module curated for you with links to books, videos and articles to delve even deeper into the fascinating world of Applied Colour & Design Psychology
And to support your learning you'll receive a comprehensive monthly workbook which includes exercises, activities and case studies to help you embed the learning. It doubles as your quick reference tool too
Access to the private Facebook group where you'll have your questions answered personally by me and where you can also share your thoughts and ideas with other colour & design professionals from around the world
This is supported by a live group Q&A call on the 3rd Wednesday of each month (one per month) which are led and supported by me.
Come to these calls with any questions you have whether to learn how to apply it to your own project, or a tricky customer/client question you have, or situation you're in - you have the help and support from myself and your course members. That's the beauty of this programme you're able to apply it to your own project work, and bring any questions to the Q&A calls.
The Group Q&A call recording which you have access to for life (lifetime of the course) so that you can listen back to whenever you wish
Access to the entire course for life (lifetime of the course) including all the course updates
A Knowledge Review is given at the end of the programme which is designed to determine how well you've understood the basic concepts and principals of Applied Colour & Design Psychology as covered on the programme and to highlight areas you may wish to further review which is discussed on the Knowledge Review call with me.
I really encourage you to join me with the intention to making back your investment in the programme from new client work within the 6 month period - then you have these skills for the lifetime of your business!