on fm radio … interview on the importance of brand colour and identity

Yesterday I had the privilege once again being interviewed by Viv Oyolu, the creator and radio presenter of Dream Corner. The first time was back in September last year. Viv picked up the interview where we left off discussing the importance of colour and identity to a business brand. And this time I was joined by Lynne Stainthorpe from Big Idea, a brand specialist which was great as Lynne and I have worked together.

In this interview we get into the nitty gritty of branding and colour such as: what is a brand, does the name of a business really matter, why should businesses bother about what colour or colours they choose, and what would we advise a brand to focus on whether just starting out or looking to re-brand.

The interview is 1.5 hours so grab yourself a cup of tea and enjoy.

This is the link to the interview with Lynne Stainthorpe and Karen Haller.

You can also listen to my previous interview with Viv. The interview is one hour. This is the link to the interview with Karen Haller.

about dream corner
Dream Corner is focused on women, and Viv’s goal is to spark or rekindle a dream or passion that any woman has had, and inspire them to do something about it.

Viv brings together a wealth of inspiring women who share their stories and experiences of realising their dreams. She interviews women from different walks of life, to talk about their journey to where they are now – self employed or in paid employment; with the aim that something will encourage a woman listening to think seriously about taking the first steps to realise their dream.